Digital Signage for Leisure Centres and Sports Facilities

Digital Signage in Leisure Centres
A leisure centre is a complex, multi-use facility serving a wide range of customers: families with children, competitive swimmers, casual gym users, fitness class enthusiasts, and community groups. Digital signage manages the information needs of this diverse audience across multiple activity spaces.
Activity and Class Timetables
The class timetable is the most important piece of information for leisure centre members. A screen showing the current and upcoming timetable is immediately useful:
- Today’s classes across all spaces (pool, fitness studio, sports hall, dance studio)
- Class name, instructor, time, and spaces remaining
- Tomorrow’s timetable for forward planning
- Weekly timetable overview for new customers
Integration: The Alliance integrates with leisure management systems including Legend, Gladstone, Xn Leisure, and Mindbody to pull live class data automatically. When a class is fully booked, the screen shows “Full” automatically.
Reception and Entrance Screens
Reception screens are the first point of contact for customers:
- Welcome message and today’s featured activities
- Membership pricing and joining information
- Current promotions (family membership this month, joining fee waived)
- Today’s key events (swimming gala this afternoon, facility closure for maintenance)
- Opening hours (bank holidays, Christmas period)
Poolside Safety Notices
Poolside displays have specific safety requirements:
- Pool rules clearly displayed (no running, diving restrictions, depth indicators)
- Current pool lane allocations (lane 1: slow, lane 2: medium, lane 3: fast)
- Upcoming lane session changes
- Water quality and temperature (linked to pool management system)
- Lifeguard watch rotation reminders
Display placement: Poolside screens must be positioned where they don’t create a safety hazard. Sealed, waterproof enclosures are required in wet environments.
Gym Floor Screens
Multiple screens throughout the gym floor serve different purposes:
Zone entry screens:
- Current gym floor capacity (how many people are currently on the floor)
- Peak time warnings and suggested off-peak times
- Equipment availability in each zone
Equipment area screens:
- Exercise guides for nearby equipment (technique reminders, common mistakes)
- Workout programmes appropriate for the zone (cardio, strength, stretching)
- Safety reminders (spotter guidance for free weights, warm-up reminders)
Motivational content:
- Inspirational quotes and achievement stories
- Member spotlights and transformation stories (with permission)
- Current challenge leaderboards (steps this month, classes attended this week)
Membership and Upsell Promotions
Existing members who are already using the facility are prime candidates for upgrades and additional purchases:
- Personal training package promotions
- Class pass upgrades (“Upgrade to All Classes for just £X more per month”)
- Swimwear and equipment in the facility shop
- Café and nutrition bar promotions
- Referral programme (“Bring a friend — both get one month free”)
Timing: Schedule membership upgrade content during peak hours when motivated members are present. During quieter periods, focus on recruitment and new customer information.
Sports Hall and Court Availability
For facilities with multi-use sports halls and courts:
- Current court bookings (Court 1 booked until 4pm)
- Available court slots today
- Racket sport booking information (badminton, squash, tennis)
- Group hire options for teams and clubs
Café and Vending Area
Leisure centre cafés serve hungry customers post-workout:
- Current hot food menu
- Protein and nutrition bar offerings
- Today’s specials and promotions
- Healthy eating messaging (“Refuel right — choose the protein option”)
Staff Communication
Staff-only screens in changing rooms and back-of-house areas:
- Today’s staff rota and special responsibilities
- Facility maintenance reminders (pool chemical check times, equipment servicing)
- Safeguarding reminders and updates
- Health and safety notices
- Team recognition and announcements
Community and Events
Leisure centres serve as community facilities. Screens communicate the broader community role:
- Upcoming community events (charity swims, sports days, holiday camps)
- Local sports club announcements
- School partnership programme information
- Disability sports sessions and adaptive activities
- Junior sports academy information and sign-up
Emergency and Safety Alerts
The Alliance’s emergency override pushes instant messages to all screens:
- Pool emergency alerts (clear the water immediately)
- Fire evacuation instructions
- First aid emergency (request assistance at poolside)
- Facility lockdown or evacuation
The emergency override system is accessible from a mobile device by designated staff.