Digital Signage for Property Management and Commercial Buildings
The Multi-Tenant Building Challenge
A commercial office building may house 20–50 different companies across dozens of floors. The property management team is responsible for the building experience that all these tenants share: the lobby, the lifts, the common areas, the meeting rooms, and the shared amenities.
Digital signage provides the communications infrastructure for this shared experience, connecting the property manager’s brand with the daily experience of every tenant and visitor.
Lobby and Reception
The lobby is the building’s first impression. Digital screens in the lobby serve multiple audiences:
Visitors — A building directory showing which companies are on which floors. A visitor check-in kiosk that notifies the host automatically.
Tenants — Building notices, upcoming events, maintenance schedules, and service announcements.
Delivery personnel — Delivery instructions, parcel locker location, loading bay availability.
General — Building branding, local weather, news, and community content that makes the lobby a pleasant place to pass through.
Tenant Directory Displays
A well-designed directory display is a significant amenity for tenants:
- Company names and floor numbers
- Companies sorted alphabetically or by floor
- Search function (interactive) for buildings with many tenants
- Updated automatically when tenants move in, move out, or change details
The Alliance integrates with property management platforms (Yardi, MRI, Buildium) to keep the directory current without manual updates.
Meeting Room Management
Shared meeting rooms in serviced office environments need clear management:
- Room status displays outside each room (available, occupied, reserved)
- Digital room naming (the room name can be updated centrally, not just on the physical sign)
- One-touch booking for walk-in use
- Integration with the booking platform (Nexudus, OfficeRnD, Microsoft Teams Rooms, Google Workspace)
Lift Lobby Displays
Lift lobbies have high dwell time (waiting for the lift) and clear line of sight. They’re a valuable location for:
- Building news and announcements
- Upcoming events and tenant activities
- Building performance metrics (energy use, water consumption, recycling rates)
- Wayfinding (which floor has which amenities)
Sustainability Dashboard
ESG (Environmental, Social, and Governance) reporting is increasingly important for commercial property. Digital screens showing real-time building sustainability metrics demonstrate the building’s performance to tenants who have their own ESG commitments:
- Current energy consumption and comparison vs. target
- Carbon intensity (kg CO₂ per sq m)
- Renewable energy percentage
- Water consumption
- Waste recycling rate
- EPC rating and improvement programme
Tenants in a building with visible sustainability performance are more likely to maintain their lease and to reference the building in their own sustainability reporting.
Amenity and Service Promotion
Commercial buildings increasingly offer amenities beyond office space:
- Gym and wellness facilities
- Roof terraces and outdoor spaces
- Concierge services
- Electric vehicle charging
- Bike storage and shower facilities
- In-building food and beverage
Digital screens promote these amenities to tenants who may not know they exist or how to access them.
Emergency Communications
Building emergency management requires fast, reliable communications:
- Fire evacuation routes displayed on all screens immediately
- Specific floor evacuation instructions
- “All clear” message when the emergency is resolved
- Gas or structural alerts with specific instructions
The Alliance’s emergency override works across all screens in the building, with zone-specific messages for each floor.
Multi-Building Management
Property management companies typically manage multiple buildings. The Alliance’s portfolio management feature allows:
- Central management of all buildings from one dashboard
- Building-specific content alongside network-wide content
- Portfolio-level reporting (screen uptime, content freshness)
- Branding consistency across all managed properties