White-Label Digital Signage — Build Your Own Platform with the Alliance
Why Build When You Can Rebrand?
Building a digital signage platform from scratch requires years of development, significant capital, and ongoing engineering resource. The Alliance’s white-label programme gives technology businesses a mature, full-featured platform they can offer under their own name, within weeks of signing up.
Who Uses the White-Label Programme?
AV integrators — Companies that design and install audiovisual systems for businesses and venues. The Alliance platform adds software to their hardware installations, creating a recurring revenue stream alongside project revenue.
Managed service providers (MSPs) — IT service companies that manage technology for businesses. Digital signage management adds another managed service to their portfolio without infrastructure investment.
Marketing agencies — Agencies that run campaigns for hospitality, retail, and corporate clients. White-labelling the Alliance lets them offer signage management as a managed service, owning the client relationship end-to-end.
Telecoms and ISPs — Companies that already serve business customers with connectivity. Digital signage is a natural adjacency — the screens need internet, and the connectivity provider can offer both.
Franchise systems — Organisations that want to offer branded digital signage to their franchisees as part of the franchise package, with central management and local customisation within brand guardrails.
What You Get with White-Label
Your brand everywhere:
- Custom domain (signage.yourcompany.com)
- Your logo, your colours in the dashboard and player UI
- Branded email notifications and reports
- Branded mobile app (optional)
- Custom login page
Full platform functionality:
- All content management features
- All widgets and integrations
- Multi-screen, multi-location management
- Role-based access control
- API access for custom integrations
Client management:
- Multi-tenant architecture (each client’s content is isolated)
- You manage billing (charge your clients whatever you like)
- Usage reporting to manage your costs
- Client onboarding tools
Support:
- The Alliance provides first- and second-line technical support under your brand
- You are the face to the client; we’re invisible
- SLA-backed support for your clients
Pricing Model
White-label partners pay the Alliance wholesale screen pricing and charge their clients whatever the market will bear. Most partners achieve 40–60% margins.
Example economics:
- Alliance wholesale: $8/screen/month
- Partner retail price: $20–25/screen/month
- Margin per screen: $12–17/month
- 100-screen client: $1,200–$1,700/month recurring revenue
Partners with 50+ clients and 5,000+ screens under management generate $600K+ per year in recurring software revenue at typical pricing.
Getting Started
- Apply for the white-label programme
- Choose your branding and domain
- The Alliance provisions your branded environment (3–5 business days)
- Complete the certification process (4 hours of self-paced training)
- Add your first client
There is no upfront platform fee. White-label partners commit to a minimum monthly screen count that scales with their business. Contact the Alliance partnership team to discuss terms.
Technical Requirements
White-label deployments use the same Alliance infrastructure. No separate server is required. Partners require:
- A domain name they control (for the custom subdomain)
- A business email domain (for branded notifications)
- Technical contact for integration work (optional for custom integrations)
Partner Success Stories
Partners with active white-label programmes generate an average of 3.2× their wholesale cost in annual recurring revenue. The Alliance’s partner success team provides onboarding support, sales training, and co-marketing resources to help partners grow their signage business.